Always a step ahead of competition

Terms on internet marketing and their easy-to-understand
definitions you should be aware of


Conversion is a term widely used in Internet Marketing, especially when it comes to paid inclusion. Conversion means converting your website casual visitors to customers ready to pay or to act.

Conversion happens when a visitor clicks through on your pay per click ad, goes to your website and takes a desired action, namely buys a product, fills out and submits an application form, and so on.

The number of converted visitors divided by the total visitors is called the conversion rate. To determine the conversion rates web pages get, analytics programs are used.

The conversion rates show how successful your online business is. The higher these rates, the better. To improve your conversion rates take care of your ad quality, your web site fast loading, user-friendly content, easy-to-use navigation and usability.

Other terms useful to know

Read also

Search Engine Marketing (SEM)

Search Engine Marketing, or SEM, in short, is a term used to describe a process of marketing a website on the Internet with search engines involved.


Search Engine Results Page (SERP)

Search engine results pages (SERPs) are web page listings that show up on search engines in response to search terms. The search engine results typica ...

Paid Search

Paid search, or sponsored search, refers to pay per click advertising. It's all about pay per click ads (PPC ads), also known as sponsored links or sp ...

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