Always a step ahead of competition

Terms on internet marketing and their easy-to-understand
definitions you should be aware of


Copywriting is the art of writing the advertising copy in order to promote something or somebody and persuade target audience to take a desired action. In terms of search engine optimization (SEO) copywriting is the art of creating unique text content of a web page both search engine and user friendly. There are specific rules for SEO copywriters to stick to.

The main goal of SEO copywriting is to improve search engine ranking of a web site and to get more target traffic. SEO copywriting refers to visible texts displayed on a web page and hidden HTML elements as well. A good SEO web copy should be brief, informative and readable for your web visitors and target relevant keywords and phrases.

Other terms useful to know

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Black Hat SEO

Black hat SEO as compared to white hat SEO is a term used to describe unethical SEO tactics applied to rank higher in search engines. These are risky ...

White Hat SEO

In contrast to black hat SEO, white hat SEO are ethical optimization tactics used to achieve a higher web site’s position in search engines to drive ...

Social Media

Social media is a type of online media for people to communicate and share information without any time and geographical boundaries using web-based pl ...

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