Always a step ahead of competition

Terms on internet marketing and their easy-to-understand
definitions you should be aware of

Error 404

When a user clicks on a link to a web page that does not exist, the web server sends the user a 404 error message, a famous Page Not Found message. A standard 404 error message may confuse Internet surfers, they do not get what they want and leave in order not to waste time and you lose your visitors. Not to lose those visitors, think of creating a custom error message providing a link to your home page or saying something that will help people find the information they need. In short, make a 404 helpful both to yourself and your web site visitors.

Other terms useful to know

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