Internet Marketing Glossary

Error 404

admin-ad — Wed, 12 Oct 2011 09:13:49 +0000

When a user clicks on a link to a web page that does not exist, the web server sends the user a 404 error message, a famous Page Not Found message. A standard 404 error message may confuse Internet surfers, they do not get what they want and leave in order not to waste time and you lose your visitors. Not to lose those visitors, think of creating a custom error message providing a link to your home page or saying something that will help people find the information they need. In short, make a 404 helpful both to yourself and your web site visitors.

Copywriting

admin-ad — Fri, 19 Aug 2011 03:32:50 +0000

Copywriting is the art of writing the advertising copy in order to promote something or somebody and persuade target audience to take a desired action. In terms of search engine optimization (SEO) copywriting is the art of creating unique text content of a web page both search engine and user friendly. There are specific rules for SEO copywriters to stick to.

The main goal of SEO copywriting is to improve search engine ranking of a web site and to get more target traffic. SEO copywriting refers to visible texts displayed on a web page and hidden HTML elements as well. A good SEO web copy should be brief, informative and readable for your web visitors and target relevant keywords and phrases.

Black Hat SEO

admin-ad — Sun, 07 Aug 2011 03:30:40 +0000

Black hat SEO as compared to white hat SEO is a term used to describe unethical SEO tactics applied to rank higher in search engines. These are risky short-term SEO campaigns that break the search engines’ rules to get quick results in terms of rankings. Black hat methods include cloaking, doorway pages, keyword stuffing, hidden text, and more.

Black hats do bring results but temporarily. Once they are discovered, search engines penalize a web site or ban it from their search results.

White Hat SEO

admin-ad — Thu, 28 Jul 2011 03:29:10 +0000

In contrast to black hat SEO, white hat SEO are ethical optimization tactics used to achieve a higher web site’s position in search engines to drive more web site traffic. These legitimate techniques comply with search engine guidelines.

White hats mean creating both search engine and user friendly web sites without applying spam techniques. White hat SEO methods include creating quality and unique content, using relevant keywords and phrases, building internal and reciprocal links, and more.

Social Media

admin-ad — Mon, 18 Jul 2011 07:25:48 +0000

Social media is a type of online media for people to communicate and share information without any time and geographical boundaries using web-based platforms and mobile technologies. Social media includes social networks, social sharing sites, blogs, online forums, and more.

Social media is very popular with millions of people worldwide, as such it is a great tool for SEO strategy. Social media marketing (SMM) and Social Media Optimization (SMO) help your global brand awareness and reputation as well as high search ranking, visibility and more target traffic.

XHTML

admin-ad — Mon, 11 Jul 2011 05:20:40 +0000

XHTML stands for eXtensible HyperText Markup Language. It is a version of HyperText Markup Language (HTML), actually. As opposed to HTML, XHTML defines elements of your web pages more strictly and clearly.

XHTML plays a significant role in Search Engine Optimization (SEO), namely in search engine ranking. It helps you get well optimized web pages in terms of better readability of your code, good content to code ratio and fast loading time. No doubt, XHTML makes your web pages search engine friendly.

CSS

admin-ad — Wed, 29 Jun 2011 06:08:23 +0000

CSS stands for Cascading Style Sheets. A style sheet is a set of formatting rules that help web designers define the look and feel of their web pages (say, layout, fonts, colors, etc.). Style sheets are used to separate web page content written in a markup language (HTML, for instance) from its presentation.

There are three types of style sheets, and these are author style sheets (created by web designers), user style sheets (set by the user of the web page) and user agent style sheets (default style sheets applied by the web browser).

CSS simplifies the process of updating web pages when it comes to new appearance since web designers can change it by changing just one CSS file. Style sheets can be inserted in three ways: within the head of your HTML document (affect a unique style of a single page), in an external file (affect the look of several web pages or an entire web site) and within a relevant tag (affect a style of a single element).

CSS gives lots of benefits to your web site in terms of Search Engine Optimization (SEO), such as more accessibility, easy maintenance, clean, simple and readable HTML codes, reduced size, increased download speed, and more. In other words, CSS makes your web site SEO friendly.

Usability

admin-ad — Tue, 21 Jun 2011 10:29:05 +0000

Usability is a term that refers to ease-of-use of software applications and web sites. As for web sites, the term describes a concept of making these easy, convenient and enjoyable for visitors to use in order to build brand loyalty and, as a result, drive more traffic.

A usable web site will attract more customers, keep them comfortable, offer them exactly what they are looking for, encourage them to take the desired action and come back in future.

A user-friendly web site should download quickly and have improved functionality, quality content to the point and short and clear forms for user feedback. It should be easy to navigate and well designed. Usability is a matter of concern for Web designers.

Backlink

admin-ad — Sat, 11 Jun 2011 03:21:32 +0000

Backlinks, also known as inbound links and incoming links, are links to your web site placed on other web sites. Backlinks from quality and authoritative web sites are the most valuable links driving more target traffic to your web site. A good deal of quality backlinks indicate your web site’s popularity and importance. To increase the number of backlinks search engine optimization (SEO) is employed.

Backlinks play a very important role in search engine ranking of a web site since some search engines use these links to determine the PageRank. So, if you want to get your web site ranked high on search engines pay attention to backlinks.

Conversion

admin-ad — Tue, 07 Jun 2011 10:35:08 +0000

Conversion is a term widely used in Internet Marketing, especially when it comes to paid inclusion. Conversion means converting your website casual visitors to customers ready to pay or to act.

Conversion happens when a visitor clicks through on your pay per click ad, goes to your website and takes a desired action, namely buys a product, fills out and submits an application form, and so on.

The number of converted visitors divided by the total visitors is called the conversion rate. To determine the conversion rates web pages get, analytics programs are used.

The conversion rates show how successful your online business is. The higher these rates, the better. To improve your conversion rates take care of your ad quality, your web site fast loading, user-friendly content, easy-to-use navigation and usability.