Always a step ahead of competition

Terms on internet marketing and their easy-to-understand
definitions you should be aware of

Meta tags

A meta tag is a tag in the Hypertext Markup Language (HTML) that contains information about a web page. These tags are not placed on a web page itself but near the top of the HTML for a web page as a part of the heading.

Meta tags are used by search engines to index a web page so that Internet users will be able to find this page when searching for the appropriate information. The most important meta tags for search engine optimization (SEO) are the keywords meta tag and the description meta tag. The keywords meta tag consists of the keywords and/or keyphrases that reflect web page content the best. The description meta tag provides a short description of a web page shown in search results. Both the keywords meta tag and the description meta tag play their role in web page ranking in search engines.

Other terms useful to know

Read also

Social Network

Social network is an Internet community, that is individuals or groups in the network brought together by any kind of relationships, say friendship. A ...

Vertical Market

A vertical market, or a vertical, is a group of customers and/or industries with the similar needs for specific products and/or services. No doubt, th ...


On the one hand, keywords, also called query or search terms, are words or phrases that Internet users type into a search box to find something they a ...

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