Always a step ahead of competition

Terms on internet marketing and their easy-to-understand
definitions you should be aware of

Social Network

Social network is an Internet community, that is individuals or groups in the network brought together by any kind of relationships, say friendship. And these are social networking websites that allow people to be a part of an Internet community. They are a great place to go to share your knowledge, ideas and thoughts with others without any time and geographical boundaries.

Social networking sites do open up new horizons in terms of social advertising opportunities. These websites are a powerful online marketing tool for businesses. Lots of Internet users have their personal profiles and/or accounts on social networking sites and each of them can be your potential customer. That is where word of mouth advertising happens, people are more likely to trust something and/or somebody (take your company, for instance) advised by a friend. Thanks to such websites you can increase your brand awareness and boost your sales, just create your business profile / page and interact with participating people or use pay per click advertising.

Other terms useful to know

Read also

Vertical Market

A vertical market, or a vertical, is a group of customers and/or industries with the similar needs for specific products and/or services. No doubt, th ...


On the one hand, keywords, also called query or search terms, are words or phrases that Internet users type into a search box to find something they a ...

Google AdWords

AdWords is Google’s system offering pay–per–click advertising. Google AdWords allows advertisers to drive traffic to their websites by placing t ...

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