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Terms on internet marketing and their easy-to-understand
definitions you should be aware of

Usability

Usability is a term that refers to ease-of-use of software applications and web sites. As for web sites, the term describes a concept of making these easy, convenient and enjoyable for visitors to use in order to build brand loyalty and, as a result, drive more traffic.

A usable web site will attract more customers, keep them comfortable, offer them exactly what they are looking for, encourage them to take the desired action and come back in future.

A user-friendly web site should download quickly and have improved functionality, quality content to the point and short and clear forms for user feedback. It should be easy to navigate and well designed. Usability is a matter of concern for Web designers.

Other terms useful to know

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Read also

Backlink

Backlinks, also known as inbound links and incoming links, are links to your web site placed on other web sites. Backlinks from quality and authoritat ...

Conversion

Conversion is a term widely used in Internet Marketing, especially when it comes to paid inclusion. Conversion means converting your website casual vi ...

Search Engine Marketing (SEM)

Search Engine Marketing, or SEM, in short, is a term used to describe a process of marketing a website on the Internet with search engines involved.

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